市场营销

Array ([0] => WP_Post Object ([ID] => 97899 [post_author] => 53 [post_date] => 2020-06-03 16:19:29 [post_date_gmt] => 2020-06-03 20:19:29 [post_content] =>专业销售计划总监。销售专业住宅。营销学助理教授。拉里·奎因（Larry Quinn），营销与销售系主任，专业销售计划主任，常驻销售专业人士，市场营销助理教授，2011年加入厄尔·N·菲利普斯商学院担任兼职讲师，2013年被聘为全职助理教授。他是在商业界担任销售和市场营销高级主管后进入学术界的。Quinn先生在EDS和Xerox开始了他的职业生涯，在技术服务、出版和计算机设备行业积累了大部分经验。他一直因超过销售配额和关闭率，以及扭转具有挑战性的局面而受到表彰。在他的商业生涯中，他始终保持着通过创造力、勤奋工作和远见向团队灌输忠诚和卓越表现的记录。在高知名度的角色中，他表现得舒适、高效。那些在企业界为他服务得很好的技能在课堂上也为高中生服务得很好。他是一个优秀的沟通者，运用了开放、坦率和幽默的风格。他的热情很有感染力。在High Point大学，奎因教授营销原理、动态环境下的销售、国际营销的本科课程，以及全球经济中营销的研究生课程。他曾在格林斯伯勒学院、埃隆大学和乔治·梅森大学教授市场营销、专业销售、组织行为和零售，并在2010年和2011年获得杰出讲师奖。奎因先生是PSB销售俱乐部的创始顾问。他对来自不同专业的学生产生了重大影响，在销售技巧和策略方面对他们进行了培训。他带领他们参加了全国性的销售竞赛，他们在获得全职职位和在知名公司实习方面表现非常出色。Quinn先生与学生单独或以小组形式进行合作，向他们传授他在成功的销售和营销职业生涯中所学到的技能、知识、战术和专业知识。他还邀请了销售专业人士分享他们的故事，并指导俱乐部成员和其他感兴趣的学生。奎因先生千方百计地教人如何擦鞋！奎因先生曾担任美国海军预备役中尉，担任飞机指挥官、指导员和飞行员，并获得了两枚战斗航空奖章。他在美国大学获得金融工商管理硕士学位，在福特汉姆大学获得英语学士学位。[贴子标题]=>Larry Quinn[贴子摘录]=>[贴子状态]=>发布[评论状态]=>关闭[贴子状态]=>关闭[贴子密码]=>[贴子名称]=>Larry Quinn[贴子状态]=>[贴子状态]=>2021-08-06 13:13:57[贴子修改后格林尼治标准时间]=>2021-08-06 17:13:57[贴子内容过滤]=>[贴子家长]=>0[guid] => //www.warungsunda.com/faculty-staff/%faculty_staf乐动-注册f_department%/larry-quinn/[菜单顺序]=>0[帖子类型]=>faculty staff[帖子类型]=>0[评论数量]=>0[过滤]=>raw][1]=>WP\U帖子对象（[ID]=>97962[帖子作者]=>53[帖子日期]=>2021-06-03 16:20:17[帖子日期]=>2021-06-03 20:20:17[帖子内容]=>营销实践助理教授Mark S.Michael于2017年秋季全职加入PSB。在摩托罗拉/摩托罗拉解决方案公司（Motorola Solutions）取得卓越的职业生涯后，他决定进入学术领域。他首先作为兼职讲师在High Point大学进行了学术领域的测试，并很快被认定为ED是PSB市场营销部的一个很有潜力的教师，米迦勒先生把他作为一个商业发展和战略执行者的丰富经验带到了加州大学伯克利分校，获得了心理学学士学位，然后获得了湖南林业大学毕业生的荣誉学士学位。在管理学院，Michael先生利用他对人们如何思考的知识，并将其与业务分析技能相结合，在摩托罗拉迅速崛起。他在摩托罗拉获得了八次晋升，从销售代表开始，在进入渠道战略之前，他在区域、区域和国家各级担任销售管理职务作为一名屡获殊荣的销售专业人士和经理，迈克尔先生擅长打造满足并超越其要求的团队r目标。这在课堂上是一项宝贵的资产，因为他可以对学生应用相同的教学技巧和模块。他是一名熟练的商业策略师，可以帮助学生识别、研究和分析市场指标。在HPU，Michael先生教授的课程包括动态环境中的销售和销售Leadership. He serves as the Assistant Director of the HPU Professional Selling Program. [post_title] => Mark Michael [post_excerpt] => [post_status] => publish [comment_status] => closed [ping_status] => closed [post_password] => [post_name] => mark-michael [to_ping] => [pinged] => [post_modified] => 2021-08-27 14:01:54 [post_modified_gmt] => 2021-08-27 18:01:54 [post_content_filtered] => [post_parent] => 0 [guid] => //www.warungsunda.com/?p=97962 [menu_order] => 0 [post_type] => faculty-staff [post_mime_type] => [comment_count] => 0 [filter] => raw ) [2] => WP_Post Object ( [ID] => 97974 [post_author] => 53 [post_date] => 2021-06-03 16:21:01 [post_date_gmt] => 2021-06-03 20:21:01 [post_content] => Dr. Miguel Sahagun joined the Earl N. Phillips School of Business at HPU as an Assistant Professor of Marketing in 2015. The PSB is delighted to have added a professor with his international background and experience to the Department of Marketing. He comes with extensive corporate experience, having worked for several different manufacturing companies, mainly in the furniture and automotive industries. These included: Deltronicos de Matamoros, Candados Universales, Stone Art-Intermanum, and Galeria Nanahuari. Dr. Sahagun held different positions during this time, starting as an industrial engineer and ergonomics coordinator, and eventually becoming plant manager. Dr. Sahagun has also served as MBA Program Director at the Instituto Internacional de Estudios Superiores (IIES). Prior to that, he worked as an academic instructor at both the undergraduate and graduate levels at IIES. He was instrumental in designing the curricula for several undergraduate business majors. During his doctoral studies, Dr. Sahagun worked as research assistant, teaching assistant, and instructor for undergraduate courses at The University of Texas Pan-American (UTPA). He is an active member of the American Marketing Association. He has presented his research at various national and international marketing conferences in Peru, Mexico, Romania, and the United States. He currently has two journal publications and one handbook chapter. His research interests include: • The process customers go through in order to become loyal customers • The adoption process followed by customers • Students’ perspectives of student ethics and college sports ethics • The process high school students go through when selecting a college Dr. Sahagun's doctoral dissertation was published as a book titled, "Consumer Responses to Imported Products: The Product Adoption Process, Antecedents, and Consequences." The book was released in 2016 with this ISBN: 978-3-659-81680-2. At High Point University, Dr. Sahagun serves on the PSB Graduate Committee. He is teaching multiple sections of Principles of Marketing. He has previously taught courses in International Business, E-Marketing, Hispanic Marketing, Sports Marketing, Sales Management, and Product and Brand Strategy. Dr. Sahagun earned his doctoral degree in Business Administration with a Concentration in Marketing from The University of Texas Pan-American (UTPA) at Edinburg, Texas, in August 2015. He earned his master’s degree in Business Administration from The University of Texas at Brownsville (UTB) at Brownsville, Texas, in August 1997, and a bachelor of Industrial Engineering from the Instituto Tecnologico y de Estudios Superiores de Occidente (ITESO) at Guadaljara, Mexico, in June 1994. [post_title] => Miguel Sahagun [post_excerpt] => [post_status] => publish [comment_status] => closed [ping_status] => closed [post_password] => [post_name] => miguel-sahagun [to_ping] => [pinged] => [post_modified] => 2021-08-27 14:03:34 [post_modified_gmt] => 2021-08-27 18:03:34 [post_content_filtered] => [post_parent] => 0 [guid] => //www.warungsunda.com/?p=97974 [menu_order] => 0 [post_type] => faculty-staff [post_mime_type] => [comment_count] => 0 [filter] => raw ) [3] => WP_Post Object ( [ID] => 97902 [post_author] => 53 [post_date] => 2021-06-03 16:19:45 [post_date_gmt] => 2021-06-03 20:19:45 [post_content] => Lillian Hill Watson, J.D., joined the Earl N. Phillips School of Business (PSB) in the fall of 2016 as an Assistant Professor of Business Communications and Business Law. She also serves as Director of the Business Communications Program. A Wake Forest University educated attorney, she came to academia after a distinguished legal career in business and bankruptcy law. According to NACE (the National Association of Colleges and Employers), employers require people who can communicate clearly and concisely. A major goal of the PSB is to graduate business students who are not only excellent communicators, but also have the well-developed professional soft skills that employers are finding more and more important. The Business Communications and Professional Development course (BUA 2990) has always been a high priority initiative. As Director of the Business Communications Program, Lillian Watson will strengthen and further the development of this PSB initiative. “I hope to get students excited about developing the communication skills that will be critical to their professional development and personal success in the fast paced and competitive global world they face. My goal at HPU is to work with faculty, staff, and community leaders to strengthen and expand the Business Communications curriculum and give HPU students a strong business communications base that they can build upon throughout their professional lives. In the Business Law course, I hope to join with current professors to help today’s students recognize areas of possible legal liability so they can fully analyze business opportunities and risks. An exciting aspect of this class is that students gain a deeper understanding of the issues underlying so many of today’s headlines.” Ms. Watson is licensed and trained as an attorney and mediator. She practiced business law for 20 years as an associate, partner, and later, in the role of counsel. Ms. Watson entered academia as a professor with expertise in all forms of oral and written communications. Her private commercial law practice required the ability to effectively communicate and advocate with clients, opposing attorneys, accountants, business leaders, staff members, and other constituencies. She has taught business law and business communications to undergraduates, MBA students, CPA students, and online graduate students at Elon University, Guilford College, Becker Professional Education, and an online MBA Program. She enjoys interacting with students from all walks of life. At High Point University, Ms. Watson teaches the Business Communications and Professional Development class, with future plans to also teach the Business Law class. She serves on two key committees for the Phillips School of Business, the Strategic Planning Committee and the Assurance of Learning Committee. Ms. Watson has peer reviewed for the Journal of Legal Studies in Business and for the Association for Business Communication, 2016 Annual Conference Proceedings. She is also a contributing author to the North Carolina Bankruptcy Manual. She earned both her B.A. Cum Laude in History and her J.D. from Wake Forest University. While there, she was named Articles Editor of the Wake Forest Law Review. 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Immediately upon her arrival, she made significant contributions to student learning in the classroom, utilizing her experience, knowledge, and talents. She teaches marketing principles classes and upper level classes including marketing communications, international marketing, and marketing management. Dr. Hanson is responsible for bringing compelling speakers from the marketing profession to campus and sponsoring marketing projects—from national case competitions to partnerships with local companies—that make the field come to life for her students. Recent marketing projects include a case competition featuring the Chevy Sonic and semester-long consulting assignments for Carson-Dellosa Publishing and Cheerwine. Having previously served as a chair of a college business department and a coordinator of a business division, Dr. Hanson was quickly tapped as the faculty representative to the Earl N. Phillips School of Business Strategic Planning Committee and the Curriculum Committee. Past and present service to HPU also includes the Assurance of Learning Committee and Admissions Committee. Dr. Hanson’s research focuses on advertising and consumer behavior and includes topics such as: • The Effect of Celebrity Status and Product/Endorser Fit on the Effectiveness of Athlete Endorsers • Environmental Concern, Attitude toward Green Corporate Practices, and Green Consumer Behavior in the United States and Canada • The Effect of Advertorial Format and Copy Length on Attitudes of Female and Male Audiences • The Use of Advertorials in Women’s and Teens’ Fashion Magazines Her research has appeared in Advances in Consumer Research, Journal of Consumer Affairs, and publications of the American Marketing Association and the Marketing Management Association. She was named to the Editorial Review Board of the Academy of Marketing Studies Journal. Dr. Hanson earned her Ph.D. in Marketing from the University of Maryland, her MBA from the Fuqua School of Business at Duke University, and her Bachelor of Arts with Honors in Economics from the University of North Carolina at Chapel Hill. [post_title] => Cynthia Hanson [post_excerpt] => [post_status] => publish [comment_status] => closed [ping_status] => closed [post_password] => [post_name] => cynthia-hanson [to_ping] => [pinged] => [post_modified] => 2021-08-27 14:13:35 [post_modified_gmt] => 2021-08-27 18:13:35 [post_content_filtered] => [post_parent] => 0 [guid] => //www.warungsunda.com/faculty-staff/%faculty_staff_department%/cynthia-hanson/ [menu_order] => 0 [post_type] => faculty-staff [post_mime_type] => [comment_count] => 0 [filter] => raw ) [5] => WP_Post Object ( [ID] => 94536 [post_author] => 62 [post_date] => 2021-05-26 14:09:01 [post_date_gmt] => 2021-05-26 18:09:01 [post_content] => Dr. Larry Carter, Assistant Professor of Marketing and Director of the BEACON Lab, came to High Point University in the fall of 2017 from the Woodbury School of Business at Utah Valley University. Dr. Carter brings with him an excellent research portfolio, a wide breadth of knowledge about marketing, and teaching experience in the fields of marketing, business research, and entrepreneurship. He earned his Ph.D. from Old Dominion University and his B.S. and M.S. degrees from Virginia Polytechnic Institute and State University. Prior to his career in academia, most of Dr. Carter’s work experiences have consisted of management, sales, and marketing positions. As an avid researcher, Dr. Carter has been published in the Journal of Product and Brand Management, Journal of Marketing Development and Competitiveness, Turkish Journal of Teacher Education, International Journal of Marketing Studies, International Business Review, International Marketing Review, and Journal of Business Ethics. His areas of interest for his research include: • the analysis of consumer perception of foreign products and its key determinants, including consumer ethnocentrism, animosity, and country-of-origin image; • the examination of consumer perceptions of global brand images, cross-border brand alliances, and modes of foreign market entry; • the analysis of cultural and ethical factors affecting consumer buying behavior and managerial decision-making; • the effects of brand tribalism and brand pride upon consumers’ attitudes toward the brand and purchase intentions; • the impact of consumer needs (e.g., need for power, affiliation, achievement, and variety) upon consumers’ attitudes toward the brand and purchase intention. Dr. Carter’s primary teaching interests lie in marketing research, marketing on the Internet, international marketing, consumer behavior, and marketing management. He has taught both undergraduate and graduate level courses across a variety of class delivery methods including face-to-face, hybrid, and online formats. Dr. Carter served extensively on the Service Learning Committee at Utah Valley University and has an article on service learning published in the Turkish Journal of Teacher Education. As a strong believer in service learning, his courses often contain an important project-based component that connects students with local businesses for real world application of marketing concepts. In addition to being a scholar, Dr. Carter is also an accomplished martial artist. He has owned martial arts schools where he put his marketing principles and business operations knowledge into practice. In addition, he has also taught college credited martial arts and self-defense courses at various community colleges and universities. As a lifelong practitioner, Dr. Carter holds black belts and instructor certifications in multiple martial arts disciplines. He was inducted into the Martial Arts Masters Hall of Fame in 2013. [post_title] => Larry Carter [post_excerpt] => [post_status] => publish [comment_status] => closed [ping_status] => closed [post_password] => [post_name] => dr-larry-carter [to_ping] => [pinged] => [post_modified] => 2021-08-27 14:09:05 [post_modified_gmt] => 2021-08-27 18:09:05 [post_content_filtered] => [post_parent] => 0 [guid] => //www.warungsunda.com/?post_type=faculty-staff&p=94536 [menu_order] => 0 [post_type] => faculty-staff [post_mime_type] => [comment_count] => 0 [filter] => raw ) [6] => WP_Post Object ( [ID] => 111092 [post_author] => 53 [post_date] => 2021-08-13 09:24:34 [post_date_gmt] => 2021-08-13 13:24:34 [post_content] => Lyssa Haynes, Assistant Professor of Marketing, joined the Earl N. Phillips School of Business after a long Fortune 500 career in sales, professional education, and marketing. Ms. Haynes started as a Xerox sales representative moving into a seventeen-year career at Johnson and Johnson. At J&J, Lyssa began as a medical device account manager. After reaching the $2 million Sales Club, she was promoted into sales training, professional education, then marketing working with many sales teams across the region. From there, Lyssa became an Allergan Medical consultant for a national development team working with many surgeons to help them to build successful medical practices. In 2013 Lyssa was part of the leadership team as the Director of Business Development for a behavioral health hospital in Winston Salem. In this role, she created and executed marketing plans, managed their website and social media, and led the referral marketing team to achieve objectives over many years. She has served in local community organizations to bring more awareness and support for notable causes. Ms. Haynes attributes her success to being adaptable, relevant, approachable, hard-working, and enthusiastic to help others face difficult challenges. She believes in supporting her students and her peers to attain the best education to change lives, foster new leaders, and leave a positive, enduring impression. At High Point University, Ms. Haynes teaches undergraduate classes in Principles of Marketing and Sales in a Dynamic Environment. A native of North Carolina, she earned her BS in Business Administration with a marketing concentration from UNC-Chapel Hill, and her MBA from UNC-Greensboro. She also holds a long-standing certification with the American Council of Exercise teaching fitness classes for over 20 years. Lyssa is the proud mother of twins. Her daughter recently graduated from UNC-Chapel Hill and is pursuing a graduate degree. Lyssa is also an HPU mom. Her son is a student at HPU in computer engineering. She is very excited to be joining a part of her legacy since HPU is where her parents met and were married for 65 years. [post_title] => Alyssa Haynes [post_excerpt] => [post_status] => publish [comment_status] => closed [ping_status] => closed [post_password] => [post_name] => alyssa-haynes [to_ping] => [pinged] => [post_modified] => 2021-08-27 15:47:09 [post_modified_gmt] => 2021-08-27 19:47:09 [post_content_filtered] => [post_parent] => 0 [guid] => //www.warungsunda.com/?post_type=faculty-staff&p=111092 [menu_order] => 0 [post_type] => faculty-staff [post_mime_type] => [comment_count] => 0 [filter] => raw ) [7] => WP_Post Object ( [ID] => 97458 [post_author] => 53 [post_date] => 2021-06-03 16:09:45 [post_date_gmt] => 2021-06-03 20:09:45 [post_content] => Bridget Holcombe, Assistant Professor of the Practice of Business Communications and Director of Career Education, joined the Earl N. Phillips School of Business in August of 2019, but she was already an integral part of HPU. Ms. Holcombe served as HPU Director of Career and Professional Development from 2013 to 2017. In that position she was instrumental in developing two ground-breaking career courses where our students begin the career exploration process much earlier in their academic careers, systematically and purposefully discovering and pursuing their professional pathways. Ms. Holcombe embarked on her career in education after building a career as a successful sales and marketing professional for Xerox Corporation and the John H. Harland Company. These experiences made her uniquely qualified to provide career and professional advice, as well as teach students how to prepare and market themselves for their future business endeavors. At High Point University, Ms. Holcombe teaches a set of unique career development classes: Business Career Boot Camp, which is an intensive eight-week course designed to introduce students to the foundations of business while providing the tools needed for career exploration. A second class in this set, titled Developing Your Business Career Plan, is another eight-week course designed to prepare juniors and seniors to conduct a successful internship or job search. She also teaches Business Communications and Professional Development, which emphasizes the fundamentals of communication and professionalism that are essential for success in business, with an emphasis on professionalism and presentation skills. Ms. Holcombe holds memberships in: • National Association of Colleges and Employers • National Career Development Association • North Carolina Association of Colleges and Employers • North Carolina Career Development Association • Chi Sigma Iota Counseling Honor Society • Phi Beta Kapa Ms. Holcombe is also certified as a Gallup Strengths Coach and a Myers-Briggs Practitioner. Ms. Holcombe earned her M.S. in College Counseling and Student Development in Higher Education from the University of North Carolina at Greensboro, and a B.A. in Psychology from Wake Forest University. 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